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Email Strategies to Drive Your B2B Business in 2020

RM950.00

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Email Strategies to Drive Your B2B Business in 2020

Start
06/10/2020 9:00 am
End
06/10/2020 5:30 pm
Duration
1 Day
Address
Institut Pengurusan Malaysia, Unit T1-L16-1, Level 16, Tower 1, PJ 33 No. 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor, Malaysia   View map
Phone
+603-7711 2888

Email Strategies to Drive Your B2B Business in 2020

RM950.00

Email marketing has defied its critics in continuing to provide an array of benefits to marketers from building trust to providing some of the highest ROIs of any digital channels available to marketers today.

But due to changes in deliverability algorithms and the sheer number of direct sales offers sent to inboxes on a daily basis, the chances are, emails will be marked as spam by Email Service Providers (ESPs) and forever left unopened. Spam messages accounted for 55% of global email traffic in 2019.
Fortunately, we’re going to show you how to overcome this challenge and use email as the centrepiece of your digital marketing blueprint.

This course will encompass all you need to excel with your email marketing to effectively craft email campaigns that get successfully delivered to your prospects’ inboxes, get opened, get consumed and most importantly get clicked.

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